Content formatting tips for WP Assist

WP Assist works best when you give it clear instructions. You don't need to be technical — the AI understands plain English — but the more context you provide, the better the result. These tips will help you get WordPress content that's ready to publish with minimal editing.

Specify your audience

Tell WP Assist who the content is for. The same topic can be written very differently depending on the audience:

• "Write for small business owners with no technical knowledge."
• "The audience is property investors looking for tax advice."
• "Keep it accessible — assume the reader knows nothing about the topic."

Specify the tone

WP Assist defaults to a professional, clear tone, but you can guide it:

• "Friendly and conversational, like we're talking to a neighbour."
• "Authoritative and formal — this is for a law firm."
• "Warm and encouraging — this is a mental health blog."

Include your target keyword

For SEO-focused WordPress content, always tell WP Assist your target keyword. It will include it naturally in the title, headings, and body:

• "Target the keyword 'solicitor Manchester'."
• "This post should rank for 'how to choose an accountant'."

Request specific structure

Tell WP Assist how you want the content structured:

• "Include a FAQ section at the end."
• "Use bullet points for the key benefits."
• "Keep it to three paragraphs — no subheadings."
• "Include a strong call to action at the end linking to our contact page."

Include must-have information

If there are specific facts, details, or phrases that must be in the content, include them:

• "Mention that we've been established since 1998."
• "Include our phone number: 0800 123 456."
• "Reference our award: 'Best Agency in the South West 2024'."

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