Built for WordPress owners, not developers
WP Assist started from a simple observation: most WordPress website owners have the same few things they want to do — write content, keep SEO healthy, make the occasional update — but the tools available are either too complex or just don't do quite what they need.
We've spent years working with WordPress. We've seen how many small business owners struggle with it — not because they aren't capable, but because it's genuinely complex software that wasn't designed with non-technical users in mind.
The most common problems we heard: "I know I need to write more blog posts but I never have time." "I set up Yoast but I don't really know if my SEO is any good." "I'm scared to touch anything in case I break the site."
When AI assistants like Claude became genuinely capable of writing good content and reasoning about complex tasks, we saw an opportunity. What if you could just chat with your website? Tell it you want a blog post about X, ask it to check your SEO, have it update a page — without ever logging into WordPress admin?
That's WP Assist. A lightweight plugin connects your WordPress site to our platform, and our AI assistant — powered by Anthropic's Claude — does the rest. We handle the technical details so you can focus on running your business.
How we think about WP Assist
Conversations, not admin
WordPress admin is great for developers. But most website owners just want to update their content and keep their SEO healthy. WP Assist replaces the friction of navigating menus with a simple conversation.
AI that actually helps
We chose to build on Anthropic's Claude because it writes well, reasons carefully, and knows when to pause and check before acting. It produces content you'd actually want on your website.
Fast and frictionless
From signing up to having your first blog post published, the whole process should take less than ten minutes. We obsess over removing every unnecessary step.
Safety first
Your website is important. WP Assist is built with guardrails — it won't delete your content, it confirms before making bulk changes, and every action is logged in your dashboard.
Give it a try
Free trial, no credit card, 5 minutes to set up. See what it's like to have an AI managing your WordPress content.